About Us

Mission & Vision

Our mission is to promote equal access to economic opportunity. Our
vision is to transform people’s lives through entrepreneurship. El
Pájaro CDC accomplishes its mission through various strategies. Since
its inception, El Pájaro CDC has focused on developing micro-enterprises
and small businesses. We have successfully assisted hundreds of small
businesses with technical assistance, loan application and packaging,
business plans, marketing, management, and business technology

Equal Access to Economic Opportunity

In 1979 a group of community members got together to organize the business
owners of the Lower Main area in Watsonville in order to lobby for
protecting their rights and obtaining equal access to business
opportunities from local government. The community members recognized a
need among Latino, Spanish-speaking business owners to obtain help in
the form of access to business loans and other aid from local sources. At the time there had been talk about
razing some of the buildings on the Lower Main area in order to build
other buildings and promote economic growth, but this action would have
displaced many Latino business owners. Concerned community members
decided to form an organization that would organize the Latino,
Spanish-speaking business owners to address perceived injustices and
make sure their voice was heard in local government.

One of these community members, Karen Osmundson, read more