Kitchen of Dreams
From green waffles to bone broth, a Watsonville incubator is producing some of Santa Cruz County’s most innovative culinary entrepreneurs
(Excerpt from Good Times Santa Cruz)
As I’m handed a pea green waffle, I’m reminded a little bit of Dr. Seuss. The warm, toasted pastry is almost savory, with a delicate sweetness, and Blanca Madriz, who co-owns the Green Waffle with her husband Martin, explains that it contains just five ingredients: egg whites, oats, banana, and spinach, with additions of either blueberry, yam or cauliflower.
“They can be eaten as breakfast waffles with honey and fresh fruit,” she explains. “They can also be eaten as sandwiches with egg and cheese, regular cold cut meats, or vegetarian. We have even made green waffle pizza.”
Madriz and her husband launched their business just a few months ago, but it almost didn’t get off the ground...
Read the full March 17, 2016 Good Times Santa Cruz cover story here.
Click here to learn more about the Commercial Kitchen Incubator.
Santa Cruz County No. 4 in nation for women starting a
›By Jondi Gumz, Santa Cruz Sentinel
CRUZ >> When Ruthann Illick, Linda Ortega and Jessie Sanders went into
business for themselves, they were in good company.
Santa Cruz County ranks third among metro areas in the U.S. with 3.95 women-owned businesses per 100 residents, behind Boulder, Colorado, and Miami-Fort Lauderdale, according to NerdWallet, a personal finance website.
As a result, NerdWallet rated Santa Cruz County as the fourth best place in the nation for a woman to set up a business even though the county is 13th in median annual income for women at $47,412 and 65th in loans guaranteed by the U.S. Small Business Administration per 100,000 residents.
At El Pajaro Community Development Corporation in Watsonville, which nurtures startups and operates a kitchen incubator, 62 percent of the clients are...
read more here
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